Fitbit desperately wants its upcoming smartwatch to be a hit, so the corporate is planning to prop it up with a brand-new app platform at launch.
James Park, Fitbit’s CEO, confirmed new app ecosystem is within the works for the unnamed smartwatch’s long-awaited debut in a dialog with The Verge. The app platform has been rumored since January, even earlier than Park first teased the system after the corporate was compelled to put off 6 % of its workforce.
Park informed the publication that the app platform will launch alongside the smartwatch, full with a variety of applications specifically created by companions for the system. There will even be a brand new SDK, which will be open to builders shortly after the discharge, and customers will have the ability to buy and obtain the brand new apps they create through some sort of “app gallery” to be included within the bigger Fitbit app.
Fitbit will lastly make use of Pebble, the Kickstarter darling DIY smartwatch model that Fitbit bought in 2016. The SDK is purportedly primarily based on the acquired software program, which Park and Fitbit head of software program engineering Thomas Sarlandie declare will give impartial builders a shot at creating apps for the smartwatch that will work on the Android and iOS units that will be linked to the Fitbit app ecosystem.
There aren’t many particulars in regards to the apps that will be accessible at launch, outdoors of Park’s feedback about how music will be built-in into the expertise. “All we can say at this point is that music is a really important part of the fitness experience, and you’ll see functionality related to that,” he informed The Verge.
Fitbit’s reps confirmed to Mashable through e mail that an app platform is certainly within the works, however did not present another remark in regards to the smartwatch.
Park did not present a goal date for the smartwatch’s unveiling, not to mention a launch date, which is not reassuring given the product’s (rumored) checkered growth historical past. We have heard stories about software and hardware hangups for months now, and leaked photos of the system and feedback from Fitbit workers deeming it “definitely not sexy”
The brand new system will be Fitbit’s first foray into the overall smartwatch market after losing ground to Apple as the highest wearable maker on this planet. The Blaze, a fitness-first gadget that was packaged as a watch, is extra in line with the corporate’s different merchandise than opponents just like the Apple Watch.
The smartwatch will should be a success to maintain Fitbit afloat within the new market for wearables, which is predicted to double by 2021 as customers discover extra makes use of for his or her devices. The corporate is banking on its apps to result in success within the fitness-focused market — but it surely’ll have to truly deliver one thing to the desk to have any probability sooner or later.