Ulysses, the favored textual content editor and 2016 Apple Design Award winner, introduced right this moment that it has adopted a brand new subscription pricing mannequin. A post on the Ulysses blog by Ulysses co-founder, Marcus Fehn, covers the small print:
- Customers can attempt Ulysses free of charge for 14 days earlier than deciding whether or not to subscribe. After 14 days, Ulysses works in a read-only mode, however paperwork can nonetheless be exported.
- Ulysses subscriptions are $four.99/month or $39.99/yr.
- Subscribing unlocks each the iOS and macOS variations of Ulysses.
- College students can subscribe for $10.99 for six-month durations.
- Present customers can reap the benefits of a limited-time lifetime low cost equal to 50% off the month-to-month subscription worth.
- Customers who lately bought Ulysses on macOS can be given a free-use interval of up to 12 months relying on once they bought the app. Customers who purchased Ulysses on iOS can obtain up to a further 6 months of free use.
Present variations of Ulysses for iOS and macOS have been faraway from the App Retailer and Mac App Retailer, however have been up to date for iOS 11 and Excessive Sierra, so they are going to proceed to work for now should you resolve to not subscribe. Nonetheless, new options can be restricted to the brand new variations of Ulysses that had been launched on the app shops right this moment. I downloaded each variations and was impressed by the seamless transition, which defined the transfer to subscription pricing, the limited-time low cost provide, and routinely gave me two free months of use though I purchased the apps practically two years in the past.
As well as to the announcement on the Ulysses weblog, Max Seelemann, considered one of Ulysses’ founders, wrote a post on Medium explaining the corporate’s pondering behind transferring to a subscription mannequin that’s price studying. It’s a backstory that has turn out to be acquainted. Pay-once pricing will not be enough to maintain ongoing improvement productiveness apps like Ulysses. Whereas Ulysses has loved success, funding the type of improvement that professional customers anticipate by rising the app’s person base will not be sustainable within the long-term. As Seelemann explains, a number of choices had been thought of over an extended interval, however finally it’s subscription pricing that offers Ulysses the safety and adaptability wanted to keep the app.
I’m glad to see Ulysses undertake subscription pricing. I can’t say that may be the case for each app I take advantage of, however I take advantage of Ulysses day-after-day. I would like it to be actively developed and accessible for a very long time. The tough half about subscriptions, as we’ve discussed in the past on AppStories, is that the worth proposition for every particular person is totally different. One particular person’s mission-critical app could be one other’s nice-to-have app and the success of a subscription mannequin will depend on selecting worth factors that attraction to a sustainable section of customers. Nonetheless, the pliability that Ulysses has adopted with totally different month-to-month, yearly, and scholar pricing tiers as compared to its pre-subscription pricing strikes me as an strategy that’s well-positioned to succeed.